標題: BLOGS How was it at the Become by AIESEC workshops [打印本頁] 作者: weyatef 時間: 2024-1-25 12:27 標題: BLOGS How was it at the Become by AIESEC workshops Last week I participated in a very nice event, within the Become project organized by AIESEC Romania. Become addresses students who want to deepen their theoretical and practical knowledge in fields such as IT, marketing, entrepreneurship and engineering. During the year, a series of trainings and workshops take place in several cities in the country, among which is Cluj. We had the pleasure of holding part of these trainings the other day. Together with the students, I thought of an inbound marketing campaign , with the aim of generating leads. And to make everything even more interesting, we said to apply all the ideas to a fictitious business of.
renting cats On the first day of workshops, we went through all the stages of structuring a marketing strategy: We thought about what kind of services our business can offer We identified the problems and objections of the target audience, and Phone Number Data countered them with a series of benefits We created several buyer personas - and we identified our ideal client We discussed the buyer journey - in which stage are our leads now and how can we bring them closer to the final conversion phase We have identified the best marketing channels that we can use in our strategy I planned an inbound campaign, to generate new leads: I determined what materials and actions are needed, and put them in a calendar We talked about the types of content that can be used in a campaign of this type, and the differences between them (ebook, webinar) On the second day, we went into a little more detail and started discussing.
How a landing page should look and what elements it should contain How to write the text for a landing page - about copywriting and the importance of a short but convincing text Lead nurturing through email automation - what does a nurturing flow look like, why is it important to keep in touch with your leads, best practices How to think about blogging strategy - how to find the best topics, how to identify the purpose of each article, positive and negative examples Facebook page - why is it necessary, what do we post and how often, how does the Facebook page help you in your inbound strategy Facebook Ads – promoting posts, types of campaigns, how to get as many conversions as possible at a low cost That's how the two days of workshops unfolded. At the end, we asked the students for some opinions, to see how they thought the whole experience and if the information they learned from us was useful to them. We can only enjoy the positive feedback, it was a pleasure to work with these active, interested and passionate young people in marketing.
