One method is to segment user recordings

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By parameters similar to Google Analytics. Those can be things like “user was in the cart but didn’t check out” or “bounced sessions from page XYZ.” 11 hotjar Another method is to check heatmaps for important pages. You might notice that people click on elements that are not clickable, fail to interact with actual links, don’t flow through the page like you intended to, and so on. 12 heatmap I only scratched the surface here. Take this high-level overview of user testing and behavior analytics as yet another point of direction on your journey for better UX, user engagement and ultimately bounce rates. Final thoughts Don’t get too obsessed with bounce rate. It has its uses, but “trying to improve bounce rate” is rarely a good approach. It’s better to focus on improving UX, as that will usually indirectly improve bounce rate anyway.


We continuously have more data than ever before and working with it properly is indian phone number one of the most important marketing skills to work on. So, I want to encourage you to get to know the in-and-outs of other analytics aspects as you just did with bounce rate. Got any questions? Ping me on Twitter. Michal Pecánek Article by Michal Pecánek SaaS SEO consultant with over 6 years of experience. Before going freelance, Michal was an SEO & Marketing Educator at Ahrefs–creating content for the blog and managing a team of guest writers. Voice Search: A No-Nonsense Guide GENERAL SEO Voice Search: A No-Nonsense Guide By Joshua Hardwick ✓ Reviewed by Sam Oh October 30, 2020 14 min read Joshua Hardwick Joshua Hardwick Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Article Performance Linking websites 74 Get SEO metrics of any website or URL.



Sign up for Ahrefs → Get the week's best marketing content Email Subscription Enter your email Subscribe Contents What is voice search? How widely used is voice search? Three things to know about voice search How to optimize for voice search Should you bother optimizing for voice search? More people than ever are searching by voice. So it’s no surprise that the question on everyone’s lips is: ‘Hey Google, how do I optimize for voice search?’ It’s a fair question, but is it even possible? In this post, you’ll learn: What is voice search? How widely used is voice search? Things to know about voice search How to optimize for voice search Should you optimize for voice search? What is voice search? Voice search is where someone uses their voice to interact with a search engine rather than searching by text.