How does cookieless

limonhasan423@g

well-known in the literary worldThe disappearance of third-party cookies is not something new , the idea of ​​cookieless arises with the application of the GDPR, the General Data Protection Regulation of the European Union, in 2018, since this document considers cookies as data personal information . Almost simultaneously, the Organic Law on Data Protection comes into force in Europe in 2018. With this law, companies needed the explicit consent of users to use any data obtained in their advertising campaigns .

Likewise, various countries began to create limits and restrictions Phone Number List for the management of cookies and the need to notify the user about their storage. Nowadays, it is a rare website that does not show you when you enter a notice informing you or asking for your consent to the use of cookies. Since these regulations, cookieless is gaining more and more strength and even browsers like Safari and Firefox had already taken the initiative , long before Google, to block cookies. What is the current cookieless scenario for companies? In a survey carried out by Kantar experts on the subject, within the analyzed group of brands only 6% stated that they were prepared for this scenario.



Among the brands present, 41% responded that they did not have the precise information, 25% stated that they had not started preparation, but it was within their plans, another 25% commented that they had begun to prepare, but were not yet ready. complete and 3% confessed that this would not affect them as a brand. As we can see from these responses, more than 50% of brands have already begun to prepare for this new stage and despite the fact that Google has postponed the deadline to 2023, we cannot wait until the last minute to take action on the matter. How does cookieless affect companies? The importance of Digital Marketing for companies is clearly known by everyone and for the strategies to work, as we know today, cookies are essential. However, we have to understand that not all cookies will disappear , those created by the visited domain will be maintained.