Brainstorming: 5 Rules and 7 Stages of Preparation for Productive Work

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Calculation, purposefulness, persistence - these are important professional qualities. But without a good idea, they will work in vain. Brainstorming can be an excellent tool for finding new solutions if you organize it according to the following rules and prepare in advance.

Rules for conducting brainstorming
The main goal of the technique is to come up with many different ideas and then choose those that can be implemented in work.

Quantity breeds quality
Come up with as many ideas as possible so that they eventually form one good solution. In the process of generating ideas, thoughts are refined, improved and combined.

Criticism is not allowed
During the brainstorming process, all expe social media marketing servicerts must refrain from critical statements. Each participant can propose any idea. Any objections to the reasonableness or practicality of the solution can be voiced only when the discussion comes to an end.

Unconventional ideas are welcome
During the meeting, you need to motivate participants to think creatively and offer any options, even the strangest and most impracticable ones.


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The proposed solutions are jointly “finished off”
All proposals need to be worked on together: combined, detailed, improved. So from seemingly opposite thoughts, you can get a unique idea that will give the desired result.

Like other creative techniques, brainstorming is a chaotic method. To ensure a successful meeting, you need to follow these steps.

Gathering participants - invite 5-12 specialists from different areas. For example, you can invite an analyst and a developer to a meeting of marketers.
Preparation - notify the participants about the meeting in advance, preferably 2-3 days. And announce the topic of discussion, for example, "How can we increase the number of sales for this product."
Setting the task - notify all specialists that they need to come up with ideas for the general meeting in advance.
Timing - It is recommended to conduct brainstorming for no more than 60 minutes, at this time people are most effective.
Warm-up - ask participants to do an exercise to relax and get ready for creative work. For example, the "Stone Soup" method is a good choice; you can learn more about the rules in our previous article .
Idea generation is the main stage for which all specialists have gathered. Participants must share their thoughts in turn, and the moderator of the meeting must record them on a sheet of paper or a board.
Evaluation and summarizing - all proposals must be distributed into groups, for example, when searching for a solution to promote a website, all options can be arranged by type of advertising. Then participants or experts analyze them and choose the best ones.
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