Attraction, interaction, conversion

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That is why, in today's article, we are going to tell you in detail what leads are about and some strategies so that you can start converting potential clients into real clients. Let's get started! What is a lead? First, let's define what we are talking about when we talk about leads . Potential clients are those people who meet the characteristics of your ideal client or buyer persona. Now, when these potential customers show interest in your product or service and offer you their contact information, they become a lead.

That lead has not yet made a purchase from your business but has offered you Cambodia WhatsApp Number Data their information either by filling out a form on your website, registering for a newsletter or downloading material. Why is it important to generate leads? When we think about lead generation , we are talking directly about thinking about and implementing strategies that help us attract new clients. Every sales process takes time. Just because a person has shown interest in our product or service does not necessarily mean that they will become a buyer immediately. Have you ever heard of the sales funnel ? I bet so! It is a metaphor that marketers usually.



Use to understand the different stages that our potential client goes through from the moment they learn about our brand until they finally become a buyer. Being able to convert these potential clients into leads is key to being able to have direct communication with them and win them over little by little. It is the first step to get our potential client into the sales funnel and then impact with increasingly assertive content in each of the stages of the funnel. In short, the importance of attracting and capturing new leads is that we increase the chances of converting those potential clients into real clients. and loyalty 3 Strategies to capture new leads Let's imagine that you have an ecommerce , you have already started publishing on social networks and the first queries arrive but no one buys.