which uses Instagram Stories to share customer feedback with potential travel...

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Takeaway: Having a cohesive Instagram feed is a proven way to capture your target audience’s attention, turn visitors into followers, and inspire travelers. Lesson Two: Social Proof Builds Loyalty and Trust With the plethora of choices in the market, brand loyalty and trust differentiate your company from other competitors looking to capture the attention of your target audience.

Additionally, travelers rely on real social proof for inspiration and B2B Email List validation when planning trips. Travelers pay close attention to trust signals, so they watch travel vlogs, read customer reviews and seek personal recommendations before booking. In fact, 52% of social media users draw travel inspiration directly from their friends’ photos. With over 500 million accounts using Instagram Stories every day, it's not only a great place to reach your target audience, but it also helps provide social proof without blocking the main content.




Therefore, travel companies need to use social proof on Instagram, and there are many ways to do it. For example, Outdoor Research, a company that sells technical apparel and gear for outdoor sports, works with niche influencers to provide social proof, with great results. Building a referral program helped Outdoor Research achieve a 600% ROI and a 17% advocacy rate, according to a Talkable case study. Here’s how the company uses influencer photos on Instagram: Outdoor Research Instagram feed Image source Another great example of social proof comes from Airy Indonesia.