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Alimkina The content of the article The loudest and most persistent news of August is advertising labeling Brand Communication Trends Video marketing as a motivator to action What should the video be like to achieve these goals? HUMAN TO HUMAN Humor and healthy self-irony Advertising channel updates New opportunities in Yandex Direct Yandex Vzglyad - field research for business Improvements in the work of Promo Pages Removing inactive community members on VK in one click In VK Advertising, collecting audiences who have not left contacts has become available In VK you can promote products from Ozon and
Wildberries Telegram Ads allowed to promote external links Telegram lowered Email List the entry threshold for new advertisers to €1.5 thousand Social networks: TG vs VK News about AI from Yandex YandexGPT has learned to summarize information from reviews Hi all! What marketing will be like in the new realities can be understood now by isolating from all the news noise only what really sets the vector of digital and business development. Our team, together with information partner SEOnews, analyzed the entire news agenda, and in this issue we will talk about brand communication trends, important updates to advertising channels, labeling and, of course, AI.
The loudest and most persistent news of August is advertising labeling Everyone is actively discussing changes, fines, what needs to be labeled, what is advertising and what is not. Digital news: labeling, humor in brand communications and the second wind of video marketing Source We also tried to understand this issue, because we, like others, will have to label everything and even more: together with digital lawyer Valeria Olkina, we compiled a large guide for advertisers on advertising labeling.
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