Intersection Topics can be used to form content

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For example, under the topic “Smart Home Technology,” entities could include “Google Nest Hub,” “smart thermostats,” and “IoT security.” Here’s a summary of their key distinctions: Scope Topics are broad and can encompass multiple entities and even various keywords. Entities are more specific and focused. Keywords are the specific searchable terms related to both. Hierarchical relationship Entities usually fall under topics. Keywords can align with either entities or topics or sometimes both. SEO Topics guide your broader content strategy. Entities help focus and refine that strategy.

Keywords serve as the target for actual search queries. clusters. Entities DB to Data and keywords serve to refine and specify the content within those clusters. User intent Topics guide the user through their informational journey. Entities provide specific answers. Keywords can be crafted to meet specific user queries. Semantic networks (in the context of SEO) Topics often serve as nodes in semantic networks that connect related entities. Keywords serve as the pathways that lead users to those nodes. The relationship between topics and keywords manifests in how keywords help flesh out the various aspects of a given topic.



In a well-structured content strategy, the keywords you target should naturally fall under the umbrella of your chosen topics. This ensures that your content is relevant and comprehensive and satisfies a range of user intents related to your topic. In essence, topics serve as the overarching themes that guide the scope and direction of your content, providing a high-level focus. Entities further sharpen this focus, giving search engines like Google a nuanced lens to understand the core essence of your content, both on micro and macro levels.