Influencer Marketing

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Go beyond your bubble Many influencers have power within a niche. You may not even know them, you have never heard of them, but they have loyal followers who can be interesting for your brand and potential buyers of your products. So be careful not to stay alone inside your internet bubble. Research influencers under the eyes of your buyer persona and identify which profiles are important to them . There are many more influential names than you think. Know the reputation of influencers in other campaigns Being an influencer is no longer a hobby.

For many people it is a profession and as such it requires Bahrain WhatsApp Number seriousness . Top influencers even work with media companies as representatives in negotiations. So, to hire good influencers, research their reputation in past campaigns. Find out if they meet deadlines and follow the contract, if they are available to talk and negotiate, or if they have had problems with other brands. This can save you a lot of headaches… Identify which channels are important to your audience In the influencer statistics that we present above, you will have already noticed that Instagram is the preferred social network and that TikTok is growing.



However, more important than knowing the most used channels is understanding which ones are most important to your audience. Also, see which channels influencers are most relevant on . Some may be quite well known on Instagram, for example. But if you need to grow on Twitter, because it is the channel that your audience uses the most, you should look for relevant influencers on that social network. Have a specific strategy and budget for Influencer Marketing If you want to get serious about Influencer Marketing, you need to have a strategy and budget dedicated specifically to influencers that are integrated into your overall brand strategy .