A contact’s role or position for example

kebavot208@mcum

But how can you take advantage of the benefits of email segmentation? Just follow our 3-step guide. Step 1: Choose a marketing automation tool, like Plezi! Step 2: Create a list of contacts which includes all the email addresses that have signed up to receive your emails. Step3: In Plezi, choose how you will segment your contact list. This feature lets you include or exclude certain contacts from your email list. Simply select the criteria you want to use to segment your email list.

Below, we’ll look at some of the Phone Number Data criteria you can use to do this. 4. 6 ways to segment a B2B email list If you want your email marketing campaigns to be really successful, you need to segment your email list. But how can you decide on what segments to use? There are a number of different ways you can go about this. Below are six ways to segment a B2B email list, with examples to help you understand how to use them. 1. Segmentation by demographic data Let’s go back to our previous example.



Your business has a SaaS accounting app. The last three contacts who have signed up to your email list include a freelancer, a business owner, and a student. These three different profiles have been identified from demographic data they have provided. Demographic data can provide a useful way to create a first level of segmentation.  can be an effective criterion for segmenting your email lists. Let’s look at another example.