The editorial calendar at the service of

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If your blog has several categories, it is interesting to analyze how many articles are attached to each of them, in order to avoid too much imbalance. Thus, the calendar will bring logic and relevance to your editorial line . SEO strategy When you start the adventure of a B2B blog, it is essential to include SEO in your content strategy . Since SEO is based on the long term, using an editorial calendar is ideal for planning your content creations based on the most important requests for your target.


So identify the keywords on which you want to Chinese Malaysia Phone Number List position yourself and plan the publication of articles covering these subjects. Centralize content production information in one place In the long term and without an editorial calendar, it becomes more and more complicated – if not impossible – to keep an overview of all the content on your blog . The editorial calendar then allows you to keep track of content already published: this makes it easier to define your future topics.



For articles currently in production, the use of the calendar facilitates collaborative work , allowing everyone to know the next deadlines and the people involved in the production of the content. What should an editorial calendar contain? Certain elements are essential to see clearly. Above all, your editorial calendar must contain the items you need to develop your inbound marketing strategy. Your starting model should not be fixed, quite the contrary! It is indeed relevant to make it evolve over time, according to your results and needs.