Which initially included 4 elements starting with the letter

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You can also see the success of McDonald's other marketing elements by seeing its advertisements. For example, anyone from afar who sees a commercial billboard with yellow and red colors, the first thing that will come to mind is the famous McDonald's logo. Here comes the importance of the marketing message that addresses the target group, especially targeting their emotions and feelings.

This is what consumer behavior studies confirm to us, as making Chinese Europe Phone Number List a purchase decision is usually driven by the emotions of the person influencing the decision, or the Key Decision Influencer. For example, when marketing cleaning powders, the housewife is targeted, because she is the most influential person in making the purchasing decision in this case. MARKETING MIX Marketing is a set of processes and steps, and in order for them to be transmitted, marketers have created different strategies that suit different services, products, and companies. One of the most important and efficient of which was the marketing mix.



And so it was called the “4 Ps”. But with time and the increasing complexity of the models required for the marketing process, 3 other elements added to the mix, and it became called the “7 Ps.” Here is an explanation of these seven elements of the marketing mix: 1. Product It certainly goes without saying that your product should be at the heart of your strategy, as the entire marketing mix is ​​about the product itself. Focus on the differentiating point of your product or service, and how your product is more efficient than other similar products on the market. Through research and development in your field, you can provide new products or create greater awareness of the current product you offer, and here the digital marketing mix is ​​ideal for showcasing your products.