What is the Canvas Model

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Today we want to talk to you about one of the most innovative models in the generation of business models Business Model Canvas . If you want to know what the Canvas Model is , just keep reading. You may be interested in MBA in Digital Entrepreneurship INDEX OF CONTENTS  The Business Model Canvas or Canvas Model is a very visual model with which we can organize our ideas when defining what our business model will be . Developed by Alexander Osterwalder , it is an ideal model to determine and create innovative models with the aim of generating value for customers, defining and creating innovative business models through four large areas (customers, offer, infrastructure and economic viability) that are developed in nine divisions, sections or boxes.

We are talking about a simple model that allows it to be used ID Number List easily, without this implying that the most strategic issues that impact a business are left aside. Addressing the company's problems from an internal and external point of view, the Canvas Model allows us to have a clear idea of ​​the project at a glance. Of course, to carry it out you must complete its sections in the correct order. Elements of the Business Model Canvas In order for you to use this methodology, it is necessary that you fill in the nine blocks of which it consists of information, making clear the characteristics of the company you want to create.



Don't worry if at first you get stuck on any of the elements it is normal for this to happen if you still don't have your business model well defined. That is why it is important that you get to work as soon as possible! Let's look at its sections one by one Market segments () With this first block we will detail all the information we have about the customer segment we are targeting. Who is my client? Who am I addressing? Furthermore, if there is more than one segment we should also detail it.