Select just three to five main pillars to start

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State of Marketing Report 2024 4 Steps to Building a Pillar Content Strategy Creating a pillar content strategy might sound complicated, but it’s actually quite simple to get this smart SEO tactic to work for you. Just follow these four easy steps to get the ball rolling and start seeing results. 1. Ask What Your Customers Need Do you understand what your customers need to know as they move through the buyer’s journey.


Do you have your finger on the pulse of what they want from your brand? If not, you need to know the answers to these questions before moving forward. Think beyond your product and services by asking yourself: What problems do my products and services Algeria WhatsApp Number help people solve? Why would customers feel hesitant to buy my products and services? What questions do people ask while buying items similar to my offerings? If you’re unsure, consider completing competitor research or asking your customers directly with a survey.



Alternatively, you can look at the data from the search bar on your website or use a keyword research tool, like Answer The Public, to see what people want to know. 2. Select Your Main Content Pillars Step back for a moment and look at the big picture to select your main content pillars.  You can go even further if you decide to scale your content production. For the best results, base these pillars around your main product or service categories.