Extra tip: worry more about

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However, that does not mean that Google will choose your page and not another equally optimized one. Let's then learn how to optimize our publications. Both the publications that you are still going to produce, and those that were already produced but did not appear in the response box. Let's see what can be optimized. Snippet Size One of the factors that will directly influence your opportunities is related to the size of the Snippets. If the “optimized” answer is too large, Google will not want to use it, after all space is limited. On top of that, very small responses tend not to appear. Let's analyze the cases. Paragraphs For Snippets that are paragraphs, the best size optimization would be approximately  words.

This according to MOZ studies. The largest Snippets they HT Lists found had  words. Well, since the study was done in English, which generally has shorter words than Spanish, we decided to look at the number of characters. On average, Snippets are  characters long. The largest that was found has . The graph below shows the percentage of Snippets of each size according to the MOZ study. That is, try to keep your Snippets with an average between  and  words. That will surely increase your chances. Lists The lists have an average of . items and . words per item. It's worth keeping this in mind when optimizing your posts.



The largest list found was  items and the largest number of words was . I do not recommend that you risk exceeding the number of words, in case you are interested in conquering an answer box. Extra tip: worry more about the number of words than the number of items. Some Snippets have a “see more” tag that can increase the CTR of your page. The bigger the list the better ! And try to do it with more than  items. In the end, if Google manages to show your entire list to Internet users, why would they click on your page?  Boards Most tables have . rows and . columns, with the maximum being  rows and  columns.